We’re living through one of the most exciting moments in the history of work.

AI isn’t a threat — it’s a toolbox.
Org design isn’t locked — it’s being re-architected in real time.
And HR? HR is finally stepping into the role it was always meant to play: the system designer of how work works.

The rules are changing. Fast.
And the teams that win won't be the ones with the longest policy docs.
They’ll be the ones that know how to build.

That’s why we built Huertanomics — to help People leaders operate like product teams, design like engineers, and ship like strategists.

The future of HR is intelligent, AI-native, and fully buildable.

We’re not here to tweak yesterday’s playbooks.
We’re here to co-develop the next generation of orgs — from the systems up.

🧱 People Ops as a Product
HR is no longer just a service function. It’s a product org.
That means roadmaps. Feedback loops. Feature velocity.
We build systems the same way product teams do: research, prototype, iterate, scale.

🤖 AI for HR
AI isn’t the future — it’s the foundation.
We’re done with fear. It’s time to build.
We’ll show you how to integrate AI into workflows, internal tools, and employee experiences — responsibly and tactically.

🧬 Vibe Coding
Culture isn’t a feeling. It’s a system.
Think like a full-stack engineer: prototype rituals, behavior design, and UX signals.
For too long, HR teams have relied on vendors to “code the culture.”
Now, we can build our own tools — in-house, in Notion, in ReTool, in Zapier.
This is your superpower.

🛠 Horizontal Architecture
Legacy HR tech was built vertically — one app per use case, all siloed.
But the future is horizontal: workflow orchestration across your entire People experience.
Think less “SaaS product,” more “People platform” — designed with IT, owned by HR.

🧠 Scale to One
Imagine a world where every manager has their own AI coach — trained on their context, nudging in real time.
Where onboarding is personalized, not templatized.
Where systems learn and adapt to your people.
With AI + systems thinking, this is no longer a fantasy. It’s buildable.

🏗 The Org Stack
We don’t need more levels. We need better layers.

The future org won’t revolve around a static org chart — it will organize around central hubs that support fluid teams, personalized workflows, and shared operating systems.

Here’s how we stack it:

This is the design canvas for the modern org.

You’re not alone. The builders are already building:

And here’s the best part — we’re going to showcase the people leading that shift.

In Huertanomics Field Notes, we’ll spotlight operators, CHROs, and system designers who are bringing AI-native orgs to life — and we’ll break down exactly how they’re doing it.

AMAs included.
Playbooks included.
No fluff.

This newsletter is for the HR builders.
The ones designing better systems, not waiting for the next webinar.

Here’s what to expect every other week:

📚 Explain Like I’m [101 / 201 / 301]
Breakdowns for every level of practitioner — with systems to match.

🧪 Vibe Coding Experiments
Culture design, prototyped. Rituals, behaviors, UX examples you can run.

🧰 Tools, Templates & Frameworks
Tested blueprints you can steal, tweak, and scale.

🤖 AI for HR Deep Dives
Tactical workflows and use cases from builders in the field.

🎤 Conversations with the Edge
Interviews and AMAs with the people shipping the new workplace.

🧵 Sprint Guides & Systems Thinking
How to run fast, smart, testable change inside your org.

If you believe HR should build — not just react — this is your home.

Subscribe.
Slack it to your COO.
Forward it to the HRBP who’s secretly building in Airtable on weekends.

And hit reply — tell us what you’re building, testing, and learning.

This isn’t a lecture. It’s a lab.
Let’s build the next People Stack — together.

Why Every HR Team Needs a Product Manager
The role, the structure, and the system behind the most important hire you haven’t made yet.